Fat Is an Advertising Issue

The title says it all.  We've finally entered that dimension of tight shirts, mini skirts, and skinny jeans.  But the clothes themselves are not the issue; instead, it is the people inside them and how our society view these people and young women in particular.

A wirter and pyschotherapist by the name of Susie Orbach was asked for her help in creating a Dove campaign for real beauty, an online advertising campiagn that focuses on girls and women who, at one point viewed themselves as good-looking human beings, but since then have lost their self-esteem due to many beauty advertisements that say otherwise.  What this Dove campaign does is that it gives a behind-the-scenes look at how these beauty ad campaigns have transformed these ordinary women into extraordinary supermodels via copy and paste.  She supports the idea of Dove's proposed campaign for real beauty and becomes heavily involved in the project.  While Dove's campaign is certainly making some noise in the cosmetic world, it still leaves some questions for as to whether or not this campaign can really change the perspective of those women who still have those insecurities.

In my opinion, the ad campaign can be very marketable as it will be very effective in the public eye.  It gives the public a sneak peak of how these supermodels and celebritites are being transformed to these "beautiful" and acceptable creatures.  This ad does a good job in revealing what is actually being done in the studio.  It is almost like they natural image and beauty is not good enough in today's society because people won't find that natural beatuy attractive.  I have always found natural beauty to be a very attractive quality in a woman.  Anyone can have fake dentures or have plastic surgery done to themselves, but the real beauty lies within the hand of the Creator.  He ultimately decides what we look like, and it is our responsibilty to take care of his great work.  Drawing is one of my favorite things to do in my pastime.  My passion for art goes beyond life itself.  In fact, I love art so much that I have a chosen a career field of that genre because it is the only thing I will devote the most time, effort, and energy to.  If someone were to take one of my completed pieces and start erasing and resketching it, it would make me mad because it is insult to my work.  Apparently, the picture is not good enough for anyone only because one person says so.  But it also depends on the perspective, and everyone views life and beauty in different ways.  You have to look beyond the surface and look at the inner beauty of the masterpiece.  There you will find the true definition of real beauty because, in my opnion, that's as real as real beauty is going to get.